Businesses, in this digital era, need to boost their presence in both the physical and the virtual world if they want to survive and compete well. According to a Microsoft survey in 2017, approximately 80% of participants favored businesses that run a web portal. 90% of respondents, on average, worldwide, expect a brand to have a web portal. Self-service web portals were used to answer by 74% of respondents globally. 88% of the customers in the United States expect businesses to have a self-service web portal (Statista, 2022). Web portal is clearly in high demand, therefore as a business owner, you should at the very least think about creating one. In this article, VNEXT Global will provide an overview of the web portal, mentioning its definition, purposes, operations, features and types.