As the initial process of developing an e-commerce website is difficult, many questions may arise. One of the most commonly asked questions is, "What Are Must-have E-commerce Pages For An E-commerce Website?"
VNEXT Global, a renowned e-commerce websites development company in Vietnam, shares some criteria for the number of web pages you should have below. We also provide advice on key must-have sections for every website.
1. Homepage
The homepage is the face/entrance of your website, and it gives your customers a first impression of how they will perceive your company. It should be constructed in such a way that users will be drawn to it.
Users should be able to tell the nature of your business at a look. A search box should be added to make navigation easier for visitors. Use concise and eye-catching Calls-to-Action (CTAs) to communicate what you want people to do. To attract the visitor's attention, your home page should feature appealing graphics (visuals) that link directly to trending eCommerce products and category pages.
2. Product Listing Page (PLP)
Customers can explore and examine a large number of products on this page at the same time. It also assists visitors in intuitively narrowing their choices to find the product(s) that best meet their interests and needs. Specific products can also be found by utilizing the filter, which aids in narrowing down the categories and subcategories.
3. Product Detail Page (PDP)
The ultimate purchasing choice is made on the product details page. It must include specific information on a product of interest, such as:
- Name
- Pictures (and videos if available)
- Price
- Description
4. Support page (Contact us page)
The support page, commonly known as the Contact us page, is one of the most significant subpages on E-commerce pages. This page will boost your brand's trust because it allows customers to quickly approach and communicate feedback, recommendations, and even complaints to improve the quality of services.
A full Contact Us page includes the following elements:
- Contact information
- CTA that is pertinent
- FAQs
- Help Center Links and Related Guides
5. About Us page
The About Us page of your online store is critical, and if used correctly, it can help you increase sales. E-commerce customers want to know more about who they're buying from, and the only place they'll get that information is on a single web page - the About Us page.
Here are some subpages to include in your About Us page:
- Business History
- Vision and Mission
- Customer evaluations/feedback
- Team member biographies
- Awards and certifications
- Call-to-action buttons (CTA)
6. Shopping cart page
The “Add to Cart” button is one of the most important points in a customer's journey because it marks the transition from exploring to purchasing.
When considering shopping cart solutions for your online store, keep the following considerations in mind:
- Price
- Methods of e-payment system in e-commerce
- Promotions/vouchers
- Customization
- Shipping options
7. Compensation page
The e-payment system in e-commerce comprises areas for entering payment information. This may include fields for entering a billing address, especially if it differs from the shipping address.
This phase may also feature the opportunity to enter gift cards, rewards points, or promo codes, or to pay using rewards points or shop credit.
8. Delivery information page
A detailed delivery or shipment information page allows you to set reasonable expectations for your customers regarding your delivery alternatives and turnaround times.
If you require a template to help you create your shipping policy, the following information would be useful:
- Various Delivery Methods
- Estimated Delivery Time
- Costs of Delivery
- Duties and taxes
- Additional Information
- Order information tracking and Notifications
9. Order confirmation
Once the consumer has placed the order, send them a pleasant thank you note and ensure that their order was properly submitted. If the user discovers an error after submitting the order, displaying the order details and information on how to alter the order is beneficial.
If this was a guest checkout, take advantage of the chance to encourage the user to register an account in order to save all of the information that they just submitted.
Confirmation pages can be used to display a message other than a thank you. Something may go wrong while the system processes the order, and the site may need to return an “error page” instead of a “thank you page” to announce that there is an error.
10. Blog
Blogging is an excellent technique to inform your target audience about your goods. In a blog post, you can demonstrate how to utilize trending eCommerce products and why people should buy them. It's also an excellent technique to maintain SEO-friendly performance, as blog pages are vital in SEO strategy.
When creating a blog page, keep the following considerations in mind:
- Link your blog to the menu.
- Use of categories or tags
- Newsletters with social media integration
Final thoughts
If you are looking for a trusted IT partner, VNEXT Global is the ideal choice. With 14+ years of experience, we surely can help you to optimize your business digitalization within a small budget and short time. Currently, we have 400+ IT consultants and developers in Mobile App, Web App, System Development, Blockchain Development and Testing Services. We have provided solutions to 600+ projects in several industries for clients worldwide. We are willing to become a companion on your way to success. Please tell us when is convenient for you to have an online meeting to discuss this further. Have a nice day!
Author: Chi Vo - Content Marketing Executive
